The Purpose of Business

Irrespective of the size of businesses or organisations, from sole traders through to large businesses, not for profit or government institutions, and on to multi-national listed companies, they all have one thing in common: they exist for a purpose.  (In this article, I will use the term “business” to cover all the above organisations, irrespective…

Re-thinking Selling in the Circumstances

To state the obvious, we live in challenging times.  Today’s business people have rarely, if ever, faced similar circumstances.  Every facet of the business environment has changed.  Being at the ‘pointy end’ of the businesses, Sales Professionals face a very different environment now than they did at the start of 2020. It is time to…